Game On

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Thursday August 03, 2017

South Burlington High School (SBHS) teams will put on a new game face for the start of the 2017-18 school year. Athletes will hit the turf to compete as the South Burlington Wolves beginning with the fall sports season. The high school recently introduced the new mascot in a series of images to be used on team uniforms, insignia, and athletic department promotional materials, officially ushering in a new era.

A 40 member mascot selection committee consisting of students, alumni, parents, staff and community members facilitated a series of student polls last spring to determine a new identity for the school following a school board decision to retire the Rebel name. The students voted for the Wolves as their top choice, and the school board approved the new mascot in June.

The images for the new mascot were created by a design team which included SBHS students, teacher Philip Galiga and professionals at Select Design, a prominent national design and branding firm based out of Burlington. Select Design’s CEO Kevin Owens and Creative Director Chris Webster donated 100% of their time and expertise in a generous gesture of community support.

While the school formally starts its reign as the Wolves this month, the full transition to the Wolves logo and insignia will not be instantaneous. Not all teams will have uniforms sporting the new mascot and logos right away, but since the new designs follow the school colors of grey and Columbia blue, and many of the current uniforms and team items in use now simply bear the name South Burlington or SBHS, the transition will be easier. As many teams as possible will get new uniforms as they need them over the next year, and the school will also replace Rebel branded warm-ups, coaching jackets, and other similar items as replacement items are ordered.

South Burlington’s sports fans can also look forward to a new line of clothing and accessories to help cheer the teams on. The Athletic Boosters group welcomes suggestions from coaches and students while they are in the process of developing “team spirit” and “fan spirit” wear to reflect the new identity for spectators and fans in the ‘Wolf Pack’.
Although the the Rebel name is officially retired as the school moniker, Rebel items are not banned, according to SBHS Principal Patrick Burke.

“As is the case now, in the future there will not be any prohibition of students wearing Rebel items to school and/or school events. There is a lot of Rebel wear out there and there is nothing wrong with students wearing it if they choose,” Burke wrote in a memo.  

Burke reports that no SBHS Rebel branded championship plaques, championship banners, or trophies are being edited, taken down or otherwise changed. “Our school permanently (and PROUDLY!) displays all Vermont State Championship trophies and plaques,” Burke wrote. League and tournament trophies are displayed as space is available while students on those teams are enrolled in school.

As the transition to the Wolves begins, Principal Burke notes that student-athletes and performing artists from SBHS have always represented our community with spirit and pride. He sees the students at SBHS as a source of unity for the schools and and citizens of South Burlington.