Thursday January 31, 2013
Andrea King of South Burlington will open Aristelle, a bra-fitting boutique specializing in lingerie, designer swimwear, and sleepwear. The store, which opens February 2nd at 61 Church Street in Burlington, will also highlight locally made products such as Versante and Ina Deane jewelry, and will carry a range of nursing bra options as well as bridal wear.
Aristelle represents a career change for King, a Canadian from St. John’s, Newfoundland who previously worked for Canada’s Department of Foreign Affairs, the World Bank in Washington, D.C., and the European Bank for Development in London. In addition to an Executive MBA from the London Business School, she holds a Master’s in International Affairs and studied at Science-Po in Paris.
“As a new mother with entrepreneurial ambitions, I wanted to focus on starting a local business,” says King. “After considerable market research—combined with a love of lingerie—I saw there was an opportunity for a bra boutique offering high-quality brands that not only provide superior support and comfort, but great design as well.”
King has been trained in bra-fitting techniques in Canada, New York City, and London, and has been actively involved with women’s rights programs and causes. At the World Bank, she worked on projects to improve access to finance by female entrepreneurs in Asia and Eastern Europe, did volunteer work in London with a group helping formerly trafficked women start businesses and, most recently, worked with Vermont’s Give Way to Freedom program, which helps support and provide victim care services to the survivors of human trafficking.
“The last several months leading up to the opening have been a fantastic education, exposing me to an incredible range of talent and services in the Burlington area, and has been an exciting experience,” says King.
In addition to its opening on February 2nd, Aristelle will hold a grand opening party on March 8th to coincide with the celebration of International Women’s Day.