I’m curious - is there anyone else who winces a little every time they see the name “SoBu”? It’s short, awkward, doesn’t trip merrily off the tongue, it doesn’t really say anything and it makes me wish that the marketing people that came up with it had called me first to ask if it was a good idea.
Did we pay a lot for this nickname? I really hope not. If I’m wrong, and everyone else in town is crazy about it, I’ll slink quietly away. Or drive to Bu for dinner.